Lately, I’ve been shifting hard from revenue-driven to profit-driven marketing strategies. In 2020-2021, many small businesses focused on revenue to keep the doors open and just pay the bills. Now, marketing can help you boost your profits, too.
Keep More of What You Earn Read More »
The ability to focus on a single task is essential to excellent marketing strategy and results.
In Praise of Single-Tasking: Staying Focused in a Distracted World Read More »
In 2022 and 2023, medium-sized companies, mostly private, accounted for the most new jobs. It might just be your next great place to work.
Finding Meaningful Work in a Changing Economy Read More »
Peeling back personal branding by thinking of yourself as You, Inc.
Part 2: Why to Manage Yourself Like a Business Read More »
Deloitte’s Global Marketing Trends 2021 report tells us that trust and brand loyalty are becoming more intertwined, as customers reward companies that meet their needs authentically and holistically.
Part 1: 5 Steps to Build and Market Your Value Read More »
Small business has never had so much opportunity or faced so many challenges. Pandemic shutdowns saw 48% of them go under. How can we revitalize this important sector?
We Need Small Businesses – They Need You Back Read More »
Big business has taken more than its fair share of profits during pandemic shutdowns. What strategies can we use to rebalance a healthy economy?
The Future of Big Business – All For Some? Read More »
Heather started a pay-when-and-if-you-can marketing consultancy in March 2020 when the pandemic took hold. With a strong background in crisis and risk communications, she knew COVID-19 would have sweeping, lasting effects. She wanted to make a difference in small business left at a disadvantage. Hence, The Brand Bunker.
Birth of The Brand Bunker – Our Founder’s Story Read More »