Services

support and guidance

Unleash Your Profit Potential

The ultimate goal of exceptional marketing is to help your business grow profitably and acquire new customers. That may be by simplifying your unique value proposition to convert prospects or by pivoting your business with new AI-driven customer experiences – whether online appointment booking, 5-star product reviews, hybrid event experiences, or 3-4x productivity with AI virtual assistants.

I’ll help educate you on what constitutes good marketing, messaging and branding – and what doesn’t by sharing case studies, data analytics and education workshops. That way, you’ll be able to enjoy marketing successes in your business long after services are rendered! Yes, I’ll help lift some AI mysteries too so you can use some simple tools for speed and accuracy.

Customer Focus

The Brand Bunker delivers professional marketing expertise and cutting-edge digital and traditional services

AI Business & Marketing Transformation

Take the next step in your AI and digital transformation for expanded customer reach, channel optimization, and cost-efficiency. For some of you, that may mean marketing automation or new AI video generation, such as Synthesis or Loom that create and amplify your story. For others, that may mean creating new AI-powered health tech services or a better integrated Customer Relationship Management (CRM).
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Local marketing agency in North Idaho for small business, automotive repair, SEO, local advertising, great results, award winning ad campaigns with proven profit and revenue lift

Brand Strategy
& Product Positioning

What problem are you trying to solve? What is your unique solution or improved service to solve that problem? What makes you stand apart from competitors or substitutes? What are your brand differentiators? How are you telling your story? Is your name compelling and memorable? What is your elevator pitch? Do you rank on the first page of Google and every other search engine? What are your top three clear, compelling and consistent messages? I ask a lot of questions to help you unearth the real essence of your brand and customer opportunities.
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ChompAI pet tech digital ads

Digital, social, paid media + Websites

Whether you need to build a new website, new display video ads, or media traffic through Google Business Profile, Apple Business Center, Meta, Yelp, LinkedIn, Reddit or a specialty community, The Brand Bunker will learn your business goals and design the right digital marketing strategy on big or small budgets. With some elbow grease, I’ll help you build a predictable lead generation process, customer lists and online review requests. Need a website facelift or e-newsletter? You’ve come to the right place.
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The Brand Bunker Social Media Account Based Marketing

New customer acquisition & Account Based Marketing (ABM)

Growth marketing focuses on who, where and how to acquire new customers – not just recycling the ones you have. That means laser focus on fewer customer segments, qualified buyer and audience personas – knowing well their passion and pain points – and personalizing your approach. First, we’ll set Growth Key Performance Indicators and SMART goals together, then pinpoint the Tier 1-3 customer accounts with Account-Based Marketing (ABM). Working hand-in-hand with your Sales and Service Teams, we will design a complete buyer’s journey – from awareness and consideration to preference and purchase and select the best channels.
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The Brand Bunker Lead Nurturing, Email Marketing and Sales Enablement

Sales Enablement & Lead Nurturing

Whether it’s consumers, business customers, or partners, I’ll it’s important to provide crisp Sales Playbooks, competitive messaging and benchmarks, and lead nurturing campaigns that turn heads. To support sales, we develop sales presentations,  backgrounders, battlecards,  and Q&As. Much can be delivered through CRM system, email or SMS marketing – although nothing beats a great in-person conversation or video conference. I’ll help you with best practices in building and cleansing customer lists  so that you get the right message to the right people at the right time for real results.
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Engaging Writing and Content Creation

If you need help creating a content or editorial calendar for customer collateral, newsletters, or social media, strong writing and storytelling are a must. Equally important is having a command of modern AI-enabled social media platforms so that your stories don’t lay to waste with <50 likes or comments. Content marketing ensures we work up variety, frequency and far-reaching topics interesting to your target audiences and position you as the expert. For impact and speed, we use Canva Pro and Kimp to quickly create graphics, illustrations, videos, motion graphics and print collateral. With strong international and local networks of vendors in tradeshows and events, count on us to design and deliver signage, brand identification, brochures, vinyl stickers, merchandise and more
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Personal branding and new business branding is a specialty for The Brand Bunker

Press Relations & Thought Leadership

One of the best ways to build trust and credibility for your customers is to rise above “sales” and articulate what you stand for and why it matters. we’ve helped CEOs and Business Executives for 25 years tell their leadership or personal story – landing press interviews, writing keynote speeches, and delivering online webinars.

As a professional writer, I have written, pitched and landed opinion articles and announcements that have landed in top tier business and technology media including Forbes, Fortune, Fast Company and influential trade publications in AI, healthcare, automotive, home construction and more.

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What's Your budget?

We work with all budget sizes and types. If you’re not sure what is too much or too little, we’ll collaborate to align marketing ROI to your revenue and profit goals. From there, we’ll set an industry standard range and start tracking a baseline.

From there, we’ll track results through agreed-upon tools – whether Google Analytics or HubSpot performance dashboards, i.e. # of qualified leads, lead to sale conversion rate, # of new closed deals. Knowing your numbers helps you understand where you get the most return from your marketing investment.

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